Aims & Scope

JMBSR welcomes submissions that align with the following broad and specialized areas, but are not limited to:

A. Media and Communication Studies

• Digital media ecosystems and transformation
• Social media analytics and audience engagement
• Journalism, broadcasting, and digital storytelling
• Media ethics, governance, and regulation
• Communication theories and practices
• Media content production, distribution, and consumption
• Artificial intelligence and automation in media

B. Business and Management Studies

• Strategic management and decision-making
• Marketing, branding, and digital marketing strategies
• Consumer behavior and market analytics
• Entrepreneurship, startups, and innovation management
• Financial management and economic analysis
• Human resource management and organizational behavior
• International business and globalization

C. Interdisciplinary Research (Core Focus Area)

• Media economics and revenue models
• Digital entrepreneurship and platform-based businesses
• Advertising, branding, and media influence
• Creative and cultural industries
• Influencer marketing and digital platforms
• Technology-driven business transformation
• Data analytics in media and business contexts